Referrals make the professional services world go round. But few firms understand what factors actually drive them. In this course, based on the very latest research, you’ll learn the surprising truth about what works—and what doesn’t—to build a reliable stream of referrals. Discover what your firm can start doing today to generate more referral business.
Course Length: 3 hours, 8 min
What You’ll Learn
- How to assess your current referral strategy and make it more effective
- The 3 most impactful ways to build awareness of your expertise among target audiences
- Why engaging in traditional networking activities is probably not worth your time
- How to plan and implement strategies that prevent referrals from ruling you out
- Tips for using your website, blog posts, speaking engagements and social media activity to convert referrals to new business