Mastering Social Media Strategy

Mastering Social Media Strategy


Social media is a critical tool for promoting the modern professional services firm — making the business more visible to more people more quickly than any other marketing platform. Yet most firms are approaching social media all wrong, or they aren’t using it all. In this course, you will learn why social media matters, how to choose the most effective social media platforms for you and your audience, how to use these tools to research your market, how to track and improve your results over time and how to create the right social media strategy for your organization.

Course Length: 2 hours, 46 min

What You’ll Learn

  • 5 top reasons firms use social media
  • How to use social media to research your target audience and competitors
  • How to select the right social platforms for your business
  • How to set goals and track metrics in your social media strategy
  • Specific techniques you can use to build visibility and make the most of your social media team
  • 8 reasons your social media strategy may not be working — and what to do about it
  • How to create a powerful social media strategy that’s right for your organization

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