Social media is a critical tool for promoting the modern professional services firm — making the business more visible to more people more quickly than any other marketing platform. Yet most firms are approaching social media all wrong, or they aren’t using it all. In this course, you will learn why social media matters, how to choose the most effective social media platforms for you and your audience, how to use these tools to research your market, how to track and improve your results over time and how to create the right social media strategy for your organization.
Course Length: 2 hours, 46 min
What You’ll Learn